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General Electric
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Type: |
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Founded: |
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Headquarters: |
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Key people: |
Jeff Immelt, Chairman
& CEO |
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aircraft jet
engines | |
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~315,000
(2004) | |
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GE Commercial
Finance | |
"GE" redirects here. For other uses, see
GE
(disambiguation).
The
General Electric Company, or GE (NYSE: GE) is a multinational
American technology
and services conglomerate. According to
the Forbes Global 2000 it
is the world's second-largest company. It should not be confused with The General
Electric Company plc, which was renamed Marconi plc in
1999.
In
the 1960s, peculiarities in
Contents
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In
1876, Thomas Alva Edison
opened a new laboratory in Menlo Park, New
Jersey. Out of the laboratory was to come perhaps the most famous invention
of all—a successful development of the incandescent electric lamp.
By 1890,
In
1879, Elihu Thomson and Edwin J. Houston formed
the rival Thomson-Houston
Electric Company. It merged with various companies and was later led by
Charles A. Coffin, a former shoe manufacturer from Lynn, Massachusetts.
Mergers with
competitors and the patent rights owned by each
company put them into dominant positions in the electrical industry. As
businesses expanded, it became increasingly difficult for either company to
produce complete electrical installations relying solely on their own
technology. In 1892, these two major companies combined, in a merger arranged by
financier
J. P.
Morgan, to form the General Electric Company, with its headquarters in Schenectady, New
York.
In
1896, General Electric was one of the original
12 companies listed on the newly-formed Dow Jones
Industrial Average. GE is the only one that still remains
today.
In
1911 the National Electric Lamp Company (NELA) was dissolved and absorbed into
General Electric's existing lighting business. At this time GE established its
lighting division headquarters at Nela Park located in East Cleveland,
Ohio.
The
Radio
Corporation of America (RCA) was founded by GE and American
Telephone & Telegraph (AT&T) in 1919 to further international radio.
Between 1927 and 1935, 52 different inventions in
electricity were introduced to the company by Hassan Kamel
Al-Sabbah.
General Electric was one of the eight major computer
companies through most of the 1960s - with IBM, the largest one, being called
"Snowy White" followed by the "Seven Dwarfs": Burroughs, NCR, Control Data
Corporation, Honeywell, RCA, UNIVAC and GE itself. (There was
also Scientific Data
Systems, much smaller than the seven dwarfs). GE had an extensive line of
general-purpose and special-purpose computers. Among them were the GE
200, GE 400, and GE 600 series general
purpose computers, the GE 4010, GE 4020, and GE 4060 real time process control
computers, and the Datanet 30 message switching computer. A Datanet 600 computer
was designed, but never sold. It has been said that GE got into the computer
manufacturing business because in the 1950s they were the largest user of
computers outside of the United
States federal government. In 1970 GE sold its computer division to
Honeywell.
In
1986, GE re-acquired RCA, primarily for the NBC television network. The rest was
sold to various companies, including Bertelsmann and Thomson.
In
2004, GE bought the television and movie assets of Vivendi Universal and
became the third largest media conglomerate in the world. The new company was
named NBC Universal. Also in
2004, GE completed the spinoff of most of its life and mortgage insurance
assets into an independent company, Genworth Financial,
based in Richmond,
Virginia.
For a complete list of acquisitions and
divestitures, see General Electric
timeline.
[edit]
GE is
an enormous multinational conglomerate headquartered in Fairfield,
Connecticut. The company describes itself as composed of a number of primary
business units or "businesses." Each "business" is itself a vast enterprise,
many of which would, even as a standalone company, rank in the Fortune
500. The list of GE businesses varies over time as the result of acquisitions, divestitures and reorganizations. General Electric's tax return
is the largest return filed in the
In
2005, GE launched its "Ecomagination"
initiative in an attempt to position itself as a "green" company. Currently the
company is one of the biggest players in the wind power industry and also
developing new environment friendly products such as hybrid locomotives and
photovoltaic cells. The company has also set goals for its subsidiaries to lower
their greenhouse gas emissions.
[edit]
Main article: List
of assets owned by General Electric
Through these businesses, GE participates in a
wide variety of markets including the generation, transmission and distribution
of electricity, lighting,
industrial automation, medical imaging
equipment, motors, railway
locomotives, aircraft jet engines, aviation
services and materials such as plastics, silicones and abrasives. It was co-founder
and is 80% owner (with Vivendi Universal) of NBC
Universal, the National Broadcasting Company. Through GE Commercial Finance,
GE Consumer Finance, GE Equipment Services, and GE Insurance it offers a range
of financial services as well. It has a presence in over 100
countries.
Interestingly, over half of GE's revenue is
derived from financial services,
ostensibly making it a financial company with a manufacturing arm. It is also
one of the largest lenders in countries other than the
[edit]
General Electric has one of the most valuable
corporate brands in the world.[2]
CEO Jeffrey Immelt had the
new brand
commissioned in 2004, after he took the reigns as chairman, in order to unify
all the diversified businesses of GE. The brand included a change of the
corporate color palette, small modifications to the GE Logo, a new
customized font, called GE Inspira, and a new slogan,
"imagination at work" replacing the longtime slogan "we bring good
things to life". The new brand requires many headlines to be lowercased and
adds visual "white space" to their documents and advertising to promote an open
and approachable company. The new brand was designed by Wolff Olins and is used extensively on GE's
marketing, literature, and corporate website. GE BrandCentral[2] is a website dedicated to managing
the brand and requests for font and logo usage. It is closed to the
public.
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The
CEO from 1981-2001 was
Jack
Welch, who many regard as one of the premier business managers of his era. Nicknamed
"Neutron Jack", he presided over a 28-fold increase in earnings (on a 5-fold increase
in revenue)
with his policy of sacking the worst performing 10% of his staff every year. In
running GE's many diverse businesses he maintained a policy of only keeping
those businesses which were #1 or #2 within their respective industries. In
1987, GE was the
For
more on Jack Welch, see his book
"Straight From the Gut."
[edit]
The
company's market
capitalization ([3]) is almost $100 billion higher
than that of Microsoft ([4]). In 2004, GE was named number
one company for employers and employees on the Forbes 500 Global Player
list.
Jeffrey Immelt succeeded
Jack
Welch as CEO of General Electric and holds that office today. Current
members of the board of directors of
General Electric are: James Cash, Jr., Sir William Castell (Vice Chairman), Ann Fudge, Claudio Gonzalez, Jeffrey Immelt, Andrea
Jung, A.G. Lafley, Robert Lane, Ralph Larsen, Rochelle Lazarus, Sam Nunn, Roger
Penske, Robert Swieringa, Douglas Warner, and Bob
Wright.
Over
the years, GE has received several awards honoring them for their
accomplishments, values and reputation:
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General Electric has agreed to pay the Environmental
Protection Agency to clean up three superfund sites contaminated
with polychlorinated
biphenyls (PCBs). The three superfund sites are composed of a 200 mile
stretch along the Hudson River, a section of
the Housatonic River in Pittsfield,
Massachusetts and a transformer facility near Rome,
Georgia.
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General Electric
Co.[ Hide
]
|
Founders: Thomas Edison | Edwin J. Houston
| Elihu
Thomson |
|
Corporate Directors: James Cash, Jr. |
William Castell | Dennis Dammerman | Ann Fudge | Claudio Gonzalez
| Jeffrey Immelt |
Andrea Jung | A.G.
Lafley | Robert Lane | Ralph Larsen | Rochelle Lazarus
| Sam
Nunn | Roger Penske | Robert Swieringa | Douglas Warner | Bob
Wright |
|
Primary Business
Units: GE Commercial
Finance | GE Consumer
Finance | GE Healthcare | GE
Industrial | GE
Infrastructure | NBC
Universal |
Retrieved from "http://en.wikipedia.org/wiki/General_Electric"
Categories:
Companies
listed on the New York Stock Exchange | 1879
establishments | Companies
based in Connecticut | Dow
Jones Industrial Average | Conglomerate
companies | General
Electric | Schenectady,
New York | Fortune 1000 | S&P 500 | Forbes Global
2000